Jacob's Creek in Australia Essay Example | Topics and Well Written Essays - 1000 words

Jacob's Creek in Australia - Essay Example This resulted in many branches of its name, for instance, Jacob’s Creek Centenary Hill Shiraz in Barossa, Jacob’s Creek St Hugo Cabernet Sauvignon in Coonawarra, and Jacob’s Creek Steingarten in Eden Valley.   Jacob’s Creek is Australia’s most known creek and it is mainly in the United Kingdom and other many countries where Jacob’s Creek wine brand is sold. Some of the international drinkers imagine Jacob’s Creek is an entire region though it’s the biggest selling label and almost one million of wine glasses are drunk each day. It is only some kilometers long via the Barossa Range near its peak, Kaiser Stuhl and gurgling down the â€Å"river red gum lined† bed into North Para River. The creek is extremely dry during the vintage time in autumn though Jacob’s Creek name conjures Amazonian of Australian the â€Å"sunshine in a bottle†. Jacob’s Creek has advertising Strategies which mainly involve unique selling proposition, brand image, resonance, emotional, generic and pre-emptive. The unique selling proposition is a strategy which ensures your offering is unique and more valuable from your competitors’ offerings and putting your idea in the minds of target groups to reach customers. Positioning attracts customers by forming a unique and positive identity in the company and its offerings. Jacob’s creek thus utilizes positioning to distinguish its products from others. The world consists of products similar to that of Jacob’s creek but the company makes its products get into advertising overload all through to gain the customer’s attention.